“Hooked” workshop in Jakarta will share the secrets of designing, developing and creating products that customers love, and how to use these concepts in gaining traction.
In our interview with Harpoen’s J.P. Ellis last year, he shared his views on the local startup ecosystem in Indonesia, particularly that it might need different kinds of events besides pitches, competitions and hackathons. Now we understand what he was talking about, as two of their friends, Nir Eyal and Sangeet Paul Choudary, are on their way to Jakarta to deliver a two day workshop on designing and developing consumer tech products in a “more structured” methodology, highly focusing on understanding user habits and behaviors.
Set for February 23 and 24, the main motivation behind the workshop is to reveal the secrets and dig deeper into how do successful companies are building their products and services, the user habits they consider at the most in creating award-winning products, particularly amidst so much “noise” in the startup ecosystem these days. Designers, they say, will learn how to create products that “hook” users.
Startups that play in the platform space — i.e. social, marketplace, content — where users create value, are going to learn about the best growth strategy, which is believed to be in the user involvement itself.
The duo has different extensive backgrounds. Surprisingly, both are flying in from their home grown countries specifically for this workshop, sharing similar themes and passions in their research and strategies.
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Based in Silicon Valley, Nir stands in between business, psychology, and technology. It seems he has done everything in the ield of three domains: writing, teaching, and consulting, besides establishing two tech companies 10 years ago. Nir has been in Indonesia before, and his second visit is to understand the local startup community better.
At the moment, he is actively found blogging, writing for Forbes and TechCrunch, lecturing at Stanford Graduate School of Business — the university he has graduated from — as well as advising, mentoring and investing in a number of Bay Area start-ups and incubators. You can see his past presentations on SlideShare.
A Singapore-based venture advisor, tech analyst and expert on growth hacking are Sangeet’s current roles. An IIT and IIM graduate, his writing skills are very strong, as his scoops have been featured on TechCrunch, The Harvard Business Review, GigaOm, and TheNextWeb, among others.
Harvard Entrpreneurship has ranked his blog Platform Thinking as Top Startup Blogs and selected him as one of the contributing authors of a book “Managing Startups.” He also speaks regularly at industry events such as Casual Connect Asia, Echelon, Startup Asia, and TechInAsia Singapore.
Sangeet also plays key role in Intuit Asia, he was a founder member of the organization and led early stage venture incubation and its M&A activities.
As a teaser, Nir has built a framework for designing habit-forming products called “the hook model,” which is said to give product designers a new way or perhaps many ways to re-think the necessary components in influencing user behavior. Therefore, case studies of Facebook, Pinterest and Twitter and how they drive their user engagement have been prepared.
Meanwhile, the other framework, to combine product management, marketing and align user acquisition with the product’s core value proposition is set to be presented on Sunday by Sangeet.
In short, Nir’s “Hooked Workshop” is all about habit and engagement, set for Sunday while Sangeet will be on stage the next day for “Hockey Stick Workshop,” reinforcing key elements from the previous day. On this, he says, “I am leading the growth workshop on how to create a repeatable growth engine and design organic growth for and into your product,” in an email interview with e27. So, yes, these two workshops complement each other.
Be ready to get hooked this weekend. Just prepare yourself, as the event is free. Do not forget to have business ideas in mind. Bring your note-taking materials, like a tablet, pen and paper, which can be helpful in “sketching out” ideas and strategies.
Event details:
- Date: February 23 and 24
- Time: 2-6 p.m.
- Venue: @america, Pacific Place Level 3, Jakarta, Indonesia
- Registration is available here.
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